A white paper project team is a group of people who are responsible for overseeing the production, promotion and management of white papers. White paper teams may be temporary and some people may be assigned to multiple roles in the production of white papers.

Marketing Manager - oversees the creation, management and completion of media promotion projects and communication campaigns. The marketing manager identifies the promotional objectives, gathers market research, defines the audience, identifies measurement types, selects distribution channels and analyzes the results.

Project Manager - identifies and coordinates the available tasks and resources that are necessary to develop a product, service or system. A project manager defines the project plan, identifies the necessary tasks and their scheduled timelines for completion, coordinates resources (job assignments), and establishes communication links between participants.

Subject Matter Expert (SME) - has detailed understanding and experience within a particular area of information. A subject matter expert may help to define the key issues readers experience (problem/solution list), create the initial outline, write the initial content, draft sketches of diagrams, and review materials for technical correctness.

Researcher - Researchers may be experienced in assessing information requests and searching to find documents or references suitable for use. Researchers may identify and gather similar white papers and their descriptions (competitive analysis), as well as reference materials and interesting factoids.

Copy Writer - creates and modifies content in a document so that it will be more understandable and interesting to readers. Copy writers recommend changes to the content flow (outline) and restructure sentences and paragraphs.

Search Engine Optimization Editor (SEO Editor) - An SEO editor is a person who is assigned to review and modify content to assist with its discovery, inclusion and high ranking within search engine results listings. SEO editors need to understand the desired terms and phrases that are associated with the white paper.

Copy Editor - A copy editor is a person who modifies content within a document so that it is grammatically correct and conforms to style guidelines.

Graphics Illustrator - A graphics illustrator is a person who has developed a skill set for converting sketches or other forms of media into graphic forms (such as cartoons), and converting graphic diagrams (line drawings) into images that can be used in the media (image files).

Layout Designer - A layout designer is a person who selects and arranges media items on a brochure, document or web page. A layout designer may use a white paper template that includes some of the key elements (such as headers and footers). The layout designer may also be responsible for converting the document from its design format (such as Quark or inDesign) into portable document format (PDF).