The topics covered in this tutorial include white paper content, marketing, distribution, sponsorship, production, formats, management, and economics.

White Papers – are focused information documents that provide solutions or helpful information to readers.

White Paper Marketing – is the process of how to use white papers to attract qualified people to take actions that help your company.

White Paper Distribution – is the process of finding and making white papers available through multiple communication channels.

White Paper Response Channels – are the methods that readers can use to interact with and respond to the white paper.

White Paper Sponsorship – is the process of providing resources to other people or companies which help them to create and distribute white papers that benefit your company.

White Paper Production – is the process that is used to gather, process, and format information into an effective solution focused document.

White Paper Formats – is the information structure and media type of the white paper (often PDF form).

Managing White Papers – is the process of identifying, tracking, and analyzing white papers and their promotional performance.

White Paper Economics – is the revenues and costs associated with white papers.