White paper marketing is the process of promoting and selling products or services through the use of information documents which are unbiased and contain a limited amount of self-promotion.

White paper marketing programs can transform ineffective and costly push advertising marketing campaigns into highly qualified pull marketing successes. White papers can allow you to receive hundreds or even thousands of requests for information from qualified sales leads each month.

This tutorial explains basic processes that can be used to create effective white papers, where you should make your white papers available, and how to setup response channels which can identify the performance of your white paper marketing campaigns.