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 White Paper Campaign Objectives |
 White Paper Topic Selection | |
Target audience is a section of people who share common characteristics who are likely to be interested in buying products or services that match the audience needs or desires. | ||
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White Paper Marketing Book
White Paper Marketing, More Sales Leads, Less Effort explains how to use white papers to generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Readers will learn how to develop, promote, and track the effectiveness of white paper marketing. $34.99 Printed, $29.99 eBook |