Media interactions are user events that occur in response to the availability or presentation of media content or items. Media interactions may include document opens, link selections or viewing trackpoints.

Document Opens - Document opens are the number of instances when a white paper (typically in PDF form) is opened for viewing by a user. It may be possible to track the identities of users who open the document through the registration process.

Link Selections (Link Clicks) - Link selections are the number of clicks on reference links. The white paper registration process may even allow for identification of the person who downloaded the link.

Link Topics - Link codes may be categorized to allow for the identification of reference items.

Forward to a Friend (Link Forwarding) - Forward to a friend is a type of hyperlink that is included within an email message, which enables and encourages the recipient to send the message on to friends.

Viewing Trackpoints - Viewing trackpoints are processes or events that are setup to detect when a portion of a media item (such as a page in a pdf file) or a portion of content is displayed. An example of a viewing trackpoint is the identification that a page in a PDF file has been viewed and the time at which the viewing occurred.

This figure shows some reference links that have been included in a white paper along with some sample link selection measurements. This example shows that the largest number of link clicks occurred for a tutorials, indicating that readers may have a strong interest in receiving additional information for this topic.