White paper marketing management includes the processes that are used for white paper identification (naming), content control (production and updating), description tracking (multiple lengths ad versions), and distribution channel monitoring (status and performance).

White Paper Identification - Identification of white papers may include the assignment of project names, file names, and additional identifiers that are associated with white papers and their related projects and tasks.

Content Management - Content management for white papers includes indentifying resources (reference documents) and media components (images), and completing various revisions of white paper documents. A single white paper project can have hundreds of files and having an organized identification system can be essential to being able to find and use all of the documents and media.

Profile Management - A single white paper may have multiple profiles that contain descriptions of varying length and different versions of content.

Distribution Control - White papers may be distributed through multiple channels, each with varying requirements. Creating several versions of a white paper may be helpful for use with different distribution channels.