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White Paper Marketing Book

White Paper Marketing Book
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White Paper Listing Submission
White paper listing submission involves providing related information (classification, keywords), agreeing to the publishing terms, transferring the document, reviewing the submission, listing the page production, and publishing to various sites and distribution channels. Submitting and authorizing white papers for listing and distribution on other web pages is also called “syndication.”

White paper profile - provides a description of the white paper that can be used to help with white paper categorization, as well as motivate people to register to download the white paper.

Usage guidelines - define how the host may distribute, copy or modify the content.

Content guidelines - define what the contributing may include in the white paper and how it may be presented (format).

Submission agreement - is a document or list of terms that identify the benefits and responsibilities of the contributor and publisher.

White papers transfer – files are sent by various transmission methods.

Submission review – is the evaluation by the hosting company to determine if the white paper matches the interests of site visitors.

Listing review - is the approval of the listing page by the sponsoring company.

White paper publishing - makes the white paper available for readers and announces the availability to media channels.

 
White Paper Marketing Book
more details
White Paper Marketing Book
White Paper Marketing, More Sales Leads, Less Effort explains how to use white papers to generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Readers will learn how to develop, promote, and track the effectiveness of white paper marketing.

$34.99 Printed, $29.99 eBook