White paper hosted sponsoring provides white papers for listing or promotion on a web site, increasing levels of publicity. Web site owners may be willing to list (index) white papers that add credibility and value.

Index Listing - Index listing is the process of including a product or service within a list of items. Visitors to a web site that contains white papers may be able to search a list of white papers (the index) using categories and/or keywords. An index listing may include a brand name and/or logo next to the listing description.

White Paper Links - White paper links are selectable objects or text that may be placed on web pages with related content. Online locations that are ideal for the insertion of white paper links include related tutorial slides, books, news articles, or other content that may be associated with the white paper content.

Summary Pages - Summary pages are web pages that describe the white paper (title, category, classification). Summary web pages may include brand names and icons (such as company logos). Summary web pages may be created by the publisher using content provided by the white paper owner.

This figure shows how white paper sponsorship may be used to get white papers published on other web sites. Sponsorship may include index listings, link insertions and the addition of white paper summary pages. White papers may be added to a publisher’s web site index listing allowing visitors to search by category or keyword. The publisher may place links to white papers on related web pages such as products and tutorials. Revised summary web pages that describe the white paper may be created, along with branding and backlinks.