White papers may be distributed through multiple channels including direct web site hosting (self-publishing), white paper directories, authority sites, and email broadcasts.

A good thing about white papers is that you can make them available on multiple sites because the content is not posted to the web. White papers may be provided via a gated access systems which only allow the person to view the paper after they have registered.

Self Publishing - Companies can self publish their white papers in several locations on their web site including white paper indexes, product pages, and dedicated white paper summary pages.

White Paper Directories - White papers may also be submitted to white paper directories that host and index documents such as articles and white papers.

Email Broadcasts - White papers can be announced by sending emails that announce the availability of white papers to people who are likely to have an interest in the white paper topic.

Authority Sites - such as associates, magazines, or schools which attract specific types of visitors (highly qualified) may list white papers on their sites.