A white paper is a document or reference material that provides basic viewpoint or overview information on a subject. A white paper may provide summary results of testing or implementation of a product or service.

Focused Topic - Covers a specific issue or opportunity within an industry.

Explanatory Details - Provides information that helps the reader to solve a problem or to learn something useful to them.

Unbiased Content - Has a fair representation of all aspects related to the topic. Should cover competing solutions or technologies in a fair way.

Limited Promotion - Contains a small number of references to the company that created or contributed the white paper. Emphasis on specific product or service solutions can lead to a loss of credibility.

 

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