Information Documents - Education Marketing - help problem seekers to find your solution that meets their needs.

Company Objectives - White papers should satisfy both company objectives and reader objectives.

Distribution Channels - Self publish, white paper directories, host (syndicate) white papers.

Response Methods - Getting information from readers include gated access, link tracking, information requests.

Development - Define objectives, identify reader needs/questions, outline, research, response channels, layout.

Promotion Methods - Many ways to promote white papers, convert white paper content into many types of promotional content such as tweets, blog posts, discussion topics, articles, tutorials, and web seminars.

Measure Performance - New types of measurements, view to download ratio, download to inquiry ratio, conversion ratios.

Economics - Measure and estimate revenue streams, identify fixed, variable, and hidden costs.

Sponsorship - Get your white papers displayed and distributed in other places such as authority web sites.

Project Teams - Temporary teams that are setup to develop one or more white papers.

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