The objectives for white paper marketing include building brand value, search engine ranking value, increasing web traffic, generate qualified sales leads, develop credibility, and direct product sales.

Brand Value - White papers can increase the brand value by increasing the number of brand impressions seen by qualified people.

Search Engine Ranking Value - White papers hosted on other sites may include inbound links and because the content on white paper web pages main contain relevant keywords combined with high value content, this can increase the value assigned by search engines (improved search ranking results).

Increased Web Traffic - Links contained on white paper hosting sites along with links that are embedded with white papers can bring more people to web site (increased web traffic).

Sales Leads - White papers can provide contact information (names and email addresses) which allow people to request more information about product or service solutions.

Credibility - White papers provide credibility as they demonstrate that the contributing company is committed to helping to develop industry and that they are an expert in a specific subject area.

Direct Sales - People who search for and read white papers may be looking for solutions to their problems. If the white paper explains the solution and how a specific type of product or service can solve their challenge, they a good candidates to buy the products or services referenced in the white paper.