Welcome to iMarketing Magazine!

Our mission is to identify and explain the applications, services, and technologies that allow companies and professionals to promote products or services using Internet Marketing programs and systems. Readers learn about the available types of Internet Marketing systems, how they operate, and effective ways to use them.

FREE ON-LINE

SUBSCRIPTION

iMarketing Magazine

Submit an article to
iMarketing Magazine

Internet Marketing News

iMarketing magazine news covers new types of services, changes in Internet media regulations, and industry changing activities.

Consumers 27 Times More Likely to Click-Through Online Video Ads than Standard Banners

New York, NY - SEPT 12, 2012 - MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, the company revealed in its research on online video. In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the MediaMind study, shows an increase in consumer attention to online video in ads.

As the advertising industry adapts the Video Ad Serving Template (VAST) and Video Player-Ad Interface Definition (VPAID) standards, set by the IAB, this news will resonate with advertisers hungry for real figures to support the buzz of online video effectiveness.

"We have seen the increased importance of video interactivity from marketers and agencies and this research underscores why. As key pillars of the IAB Video Suite, VAST and VPAID allow the marketing community to drive true engagement with vital creative experiences through video messaging," said Seneca Mudd, Director, Industry Services and Head of the Digital Video Committee, IAB.

The MediaMind study focused on analyzing the common metrics available for each video format. For both VAST and VPAID, MediaMind measured CTR and the completion rates of fully viewed videos. In addition, the company analyzed consumers’ interaction rates at the ad level through VPAID.

The results also revealed that, globally, people were 10 percent more likely to watch an interactive video ad (VPAID) to completion than rich media ads that include video. This demonstrates that interactive video advertising resonates with consumers more than standard video.

The overall interaction rate for VPAID was 9.57%, meaning that one in ten people interacted with an ad while the video was playing, for example, with a game or a survey. Interaction rates peaked at more than 500% (five interactions per ad per campaign) for some of the most impressive campaigns surveyed.

“As online video formats become more mainstream, the marketer will be free to focus on simply adjusting their video creative for any platform - TV, online or mobile ,” said Ricky Liversidge, Chief Marketing Officer, DG. “This global benchmarking from such a massive volume of impressions is tangible evidence that consumers are keen to engage with brands via online video content.”

The Benchmark study results demonstrate that online video is more effective than rich media in all three metrics measured: CTR, interaction rate and completion rates.

Quantum Leap Innovations Launches Free Social Media Search and Monitoring Tool for Twitter and Facebook

NEWARK, Del., Aug. 30, 2012 /PRNewswire-iReach/ -- Quantum Leap Innovations, developers of advanced Pattern Based Analytics products, announced an updated release of Quantum Leap Buzz, its desktop version of Pattern Based Analytics for social media.

Quantum Leap Buzz technology is uniquely capable of isolating topics and themes that may be hidden within social media sources through the automatic discovery of key patterns. Pattern Based Analytics provides the basis for automatic filtering and organizing social media data to more accurately monitor and analyze both people and content of conversations across diverse social media environments. In short, Pattern Based Analytics lets the data tell you things you would never think to ask about and identify things you would not expect.

"Quantum Leap Buzz is a disruptive innovation," said Joseph B. Elad, founder and CEO of Quantum Leap Innovations. "An incredible amount of time and money has been spent by individuals and companies trying to better understand what people are thinking and feeling. Quantum Leap Buzz mines trending Twitter and Facebook patterns to provide unprecedented analysis of public sentiment in real-time, free of charge, and far more effectively than products that cost thousands of dollars. That's why I call it 'disruptive.'"

Since its initial launch in February 2012, Quantum Leap Buzz has been downloaded by users in over 50 countries and from companies such as IBM, Oracle, Reuters, Deloitte, Razorfish, Economic Times, Ted Conference and SAP. This new version includes Facebook data and no longer requires a license. Target users include anyone who is interested in the content of social media, especially customer service specialists, public relations agencies, market researchers and journalists. For example, Buzz's social media discovery process enables a journalist to quickly zoom in on breaking news and the stories behind breaking news, rather than spending valuable time scrutinizing and filtering oceans of information. Buzz will present the "hot topics" for a given subject in neatly organized themes that in turn can be used directly to search selected news sources for additional insight. Furthermore, the various features of the Buzz will allow journalists to examine the details of news sources, assess their validity, and determine the general sentiment around a specific theme as well as the nuances from location to location.

Quantum Leap Innovations' products run on desktops rather than living in the cloud, thus maintaining total user privacy and security. As a desktop application, Quantum Leap Buzz provides better performance and more features with a much lower cost. Quantum Leap Buzz has no usage limits for the number of queries (also known as topic profiles) and the number of mentions. Quantum Leap Buzz features Geo-Location, Tweet Topology, Trending Analysis, Sentiment Analysis and more. It contains graphics that map tweets by geographic areas and track the pathway of a tweet as it spreads from its origin making it possible to instantly identify influencers and trend drivers.