Our mission is to identify and explain the applications,
services, and technologies that allow companies and
professionals to promote products or services using Internet
Marketing programs and systems. Readers learn about the
available types of Internet Marketing systems, how they operate,
and effective ways to use them.
Email marketing
is the process of sending marketing and sales information
using email messaging systems. Email marketing systems generally
combine advanced message broadcast systems with tracking
systems that can monitor the reception, opening, and response
of email messages that have been sent. The email marketing
process typically involves a list acquisition phase, offer
testing phase and promotion and retention phase.