Our mission is to identify and explain the applications,
services, and technologies that allow companies and
professionals to promote products or services using Internet
Marketing programs and systems. Readers learn about the
available types of Internet Marketing systems, how they operate,
and effective ways to use them.
Banner marketing
is the process of inserting banner ads into web pages to
communicate promotional information and track their effectiveness.
Banner marketing systems generally combine ad management
systems along with tracking systems that can monitor the
insertion, selection and click trail that results from banner
ads.