Affiliate marketing is the process of sharing marketing and sales programs between companies that want to sell products (merchants) through other companies (affiliates) that are willing to promote these products to their customers. The affiliate merchant compensates the affiliate partners for their role in communicating and selling to customers.

 The Merchant’s Guide to Affiliate Qualification 

This article offers tips that merchants can use to qualify affiliates based on products, web sites and customer profiles and avoid partnerships with publishers that will not generate clicks.

Supporting Affiliate Publishers 

Explains important support material and communication that help co-marketing affiliate publishers manage and maintain affiliate programs.