Summary
Traditional marketing programs are not
working well and social media marketing have become critically
important. Unfortunately, many marketing managers and business leaders
don’t know what social media programs are effective, ways to measure
them, and how they can manage them. The good news is that there are
some relatively simple things that can be done to identify and measure
the performance of social media marketing campaigns.
Marketing managers are getting frustrated
and even fear that they may loose their jobs as a result of dropping
response rates to traditional advertising and marketing campaigns. Some
of these managers have started to initiate social media marketing
campaigns such as blogs, social videos, and wikis. Unfortunately,
executives and bosses may see a lot of work and activity but they may
not be able to relate how these activities link to sales results. The
excuse that social media marketing programs takes time can only last
for a short time before good progress reports are demanded. There are
easy ways to show how social media programs are leading to sales that
executive’s and bosses can understand.
