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The following white paper content guidelines define what content may be contained within white papers that are submitted to Althos.

The reader should be able to determine the key topic covered in the white paper after reading the opening paragraph, which should contain a key problem statement and issues related to the white paper topic. Althos may request and/or suggest modifications to the opening paragraph and/or various sections of the white paper.

The creation date should represent the actual release date of the white paper. If it is determined that the listed creation date differs substantially (several years) from the relevance of the content contained within the white paper, Althos may remove the white paper from promotion and distribution. Note that various techniques can be utilized to update the content contained within the white paper to better reflect the creation date.

The white paper should only contain logos and trademarked names that the submitting company owns or has authorization to use. It is unacceptable to use competitors’ logos, or to include disparaging content specifically referencing the names of competitors or their products.

A white paper should not contain overt promotional content (ads or coupons) within the body. It is acceptable to provide links to reference materials that contain promotional information within the document, and to include a promotional offer in text form at the end of the white paper that is relative to the white paper subject topic.

White papers may contain embedded links which may redirect to other web pages. Embedded links can include tracking codes to allow for the identification or interaction of readers with the white paper. Links and their reference points (anchor text location) should be provided to Althos in a separate file.

Contributors may submit revisions to white papers at any time. Althos may suggest or require revisions to white papers at any time. Such revisions may be deemed necessary for editorial purposes, or serve to update any outdated content that is contained in the white paper.

The white paper should have a professional and consistent appearance. This includes borders of at least 1 inch, numbered pages and line spacing of at least 1.5. The structure and positioning of content should promote a progressive level of interest. White papers should follow a concise format consisting of:

It is recommended to limit the use of dates referenced in the document if the white paper is expected to be distributed over the course of several years. Readers who see dates that are several years old may stop reading the document, fearing that the contents are outdated, or suggested solutions longer apply. When time references are necessary, absolute time references should be used (actual date) rather than relative time references (last year).

The content provided in the white paper should be relevant to the key issue or topic of the white paper. Excessive commentary or unrelated content can distract the reader and dilute the impact of the solution defined in the white paper. If we determine that the white paper contains non-essential or irrelevant content, we may recommend changes or reject the listing of the white paper on our sites.

White papers should provide a fair representation of the options and solutions presented. Slander against competitors or unsubstantiated comparative statements are not allowed. Althos may require any such content to be revised or omitted before publication.

White papers may include the use of relatively simple images to allow for printing and photocopying of the document without significant loss of image quality. The recommended number of images is no more than 1 for each page of text.